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Monday, January 19, 2015

dae.outdoor

Promoting Unconventional Parking

Just before going to the supermarket to do some last minute shopping for Christmas Eve dinner last month, I saw this at the basement parking lot of a mini mall in Quezon City.

Very unconventional parking behavior but apparently that was not something very rare in Metro Manila. Shown below is an even worse example featured in this article on the web:
 
Wikipedia has even used the definition of "double parking" in a different context using the photo below taken in Ontario, Canada:
Original photo uploader was Challisrussia at en.wikipedia

Well, the idea has been used by different advertising agencies in Copenhagen and Hong Kong to promote luxury 4x4 SUVs as early as 14 years ago. Check out this feature on outdoor advertising (or more accurately, ambient advertising) executions by Bates Y&R (Copenhagen) and Saatchi & Saatchi (Hong Kong). Talk about on-ground guerrilla marketing!
: :
Advertisers promoting their products or services to the market in the Roxas Boulevard-Ninoy Aquino International Airport-Southern Cavite area should utilize this tri-face billboard. For inquiries and booking, email dae.outdoor@gmail.com.

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April 16, 2018 at 9:01 PM delete

It’s difficult to find knowledgeable people on this topic, nevertheless, you sound like you know what you’re preaching about! Thanks Pavement signs

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