Finding an available and highly visible billboard ad space along Epifanio De Los Santos Avenue, Metro Manila's main circumferential road (more popularly known as EDSA), is quite a challenge for media buyers. More so if you are looking at a budget of only P9,000.00/day (~US$205.00) and you'd like your brand to be seen as the motorists and commuters approach the Makati City central business district.
So it is not surprising for previous advertisers on this billboard ad space to keep their cards close to their chest with regards to letting others know of its availability.
Well, lucky you, follower of this blog on billboard advertising and related OOH media. Right at the entrance of the Makati CBD, with a daytime population that balloons up 4.7 million people, is this secret little billboard with large visibility.
Prepare your media orders!
