In a Q3 2014 study conducted by Strategic Consumer and Media
Incites, Inc., covering 2,000 face-to-face interview respondents aged 10+ years
old from across all economic classes in 20+ major Philippine cities, it was
found out that the top 5 most popular media touchpoints are as follows:
94% - Free TV (past week)
78% - Own Mobile Phone
70% - Out-Of-Home (OOH) Media
64% - Radio (past week)
46% - Internet
It was quite interesting to find out that print media, one
of the 3 pillars of traditional tri-media, did not make it to the first five. Reading monthly magazines was done by only 4%
of the respondents (i.e., 80 people out of the 2000 interviewed).
Mobile, OOH, and the Internet media got 3 out of the 5 spots.
Mobile, OOH, and the Internet media got 3 out of the 5 spots.
(Image credit: www.element-360.com)
You may contact the author directly at dae.outdoor@gmail.com or mobile phone number 0922-3811347.
You may contact the author directly at dae.outdoor@gmail.com or mobile phone number 0922-3811347.
