Adstratworld Chairman Dong Callao Passes Away
The Board of Directors, Committee Chairpersons, and the Secretariat of the OAAP would like to join in mourning the untimely loss of Mr. Dong Callao of Adstratworld who during his time at the OAAP,...
Tuesday, January 12, 2016
Media Outlook 2016
2016 will be an interesting and exciting year for the media industry in the Philippines as the National Elections and ASEAN integration take center stage in the country.The Media Outlook 2016 will present more...
Tuesday, February 17, 2015
Invisible outdoors: Your brand may be like a neglected child.
I chanced upon this blog article about an advertising campaign to create awareness about neglected children. OOH ads created by JWT Melbourne for the Australian Childhood Foundation. Making good use of high traffic areas to...
Monday, February 2, 2015
Three smart moves when buying billboard ad space.
We all know that location is still the primary consideration when acquiring billboard ad space simply because visibility is a function of location. The more foot and vehicular traffic in the location, the more...
Monday, January 26, 2015
The little billboard secret other advertisers might not let you know about.
Finding an available and highly visible billboard ad space along Epifanio De Los Santos Avenue, Metro Manila's main circumferential road (more popularly known as EDSA), is quite a challenge for media buyers. More so...
Monday, January 19, 2015
Promoting Unconventional Parking
Just before going to the supermarket to do some last minute shopping for Christmas Eve dinner last month, I saw this at the basement parking lot of a mini mall in Quezon City. Very...
Tuesday, January 13, 2015
Ladies walk the aisles; gents' fingers do the talking.
In my previous posting, I took note that the 2nd most popular media touchpoint is our "own mobile phone", being utilized by 78% of Q3 2014 national urban survey respondents in the Philippines. As...
